Derek Beres - bigthink.com The authors (1)_____________ that the service is engaged in emotional manipulation given their playlist emphasis.
It started with geotracking. As smartphone owners realized we were being tracked, privacy concerns flooded our consciousness. Most outrage has been tamped down by the addictive nature of the device. We seem to have accepted tracking as part of the bargain.
But the layers keep (2)__________. Laptop cameras snapping unsuspecting candids. Alexa listening in on conversations. Every device and app appears to have ulterior motives. There's a reason app developer is the "fastest growing six-figure job" in an attempt to monetize every second of every day.
imagine this scene: You walk into a store, which has a deal with Amazon to track what items you regularly purchase. As you approach that department, the store checks in with Spotify to discover your most played songs. Since your spending habits are higher than other customers, the store's soundtrack immediately updates to reflect your favorites. This little dopamine (3)_________ ensures an open wallet.
To my awareness this is not reality—yet. But it's coming. That's the case made in Spotify Teardown: Inside the Black Box of Streaming Music, a new book by a team of five academics that intensively studied the service for a number of years.
Rather than an autonomous actor, Spotify exists at the intersection of industries such as music, advertising, technology, and finance. Daneil Ek and Martin Lorentzon, never worked in the music industry before founding the company in 2006. Perhaps unsurprisingly they both came from advertising technology.
A 2015 survey claims that a majority of Spotify listeners stop listening to new music after age 33. Decades of internet research have revealed that we're more predictable than we'd like to believe. Due to the construction of our brain, music we listen to as a teenager or youngster tends to remain our favorite for the rest of our lives. Also for emotional reasons. Such data help advertisers (4)__________ emotional responses to specific stimuli.
Such (5)_________ commercialization of a sacred act ! Music recommendations, can be understood as products for mood enhancement and the management of psychological capital. The focus of Spotify on happiness is emotional manipulation. The emotions the playlists evoke, the authors note, "is monetized at the very moment when users click play". Music is only the layer you hear above "a cacophony of other data." However, music is an integral part of our identity. The communication system we call language likely began as music. The ritual of music is ceremonial in intent, designed to invoke and inspire the emotions of a community. Let's keep music one of the last safe (6)_________ left.
EXERCISES
1. Put the words in the blank spaces
a. boost b. pinpoint c. unraveling d. contend
e. havens f. crass
2. Find in the text the synonims to the following words:
STATES IMPROVEMENT PROBABLY TAKING A PICTURE
REDUCED, SILENCED CONTINUE TO BE
3. choose A, B, C from the following questions
1. what is the meaning of the expression in blue "six-figure job" in paragraph 2
a.- a team involving 6 people to work in a project
b.- a job that requires 6 months to develop
c.- an amount of money
2. according to the article....
a.- spotify focuses in any emotion to monetize their playlists
b.- spotify was founded by music specialists
c.- once you hit the play button of a playlist, spotify gets money
3.- according to the article...
a.- music was originally an individual experience
b.- generally our music taste changes through the years
c.- spotify's place in the industry applies to a conglomerate of branches
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